Friday, December 27, 2019

Should Sex Education Be Taught - 947 Words

A subject that is talked about a lot in today’s society is whether or not kids should receive sex education in public schools. With rates of teen pregnancy and the spread of sexually transmitted diseases on the rise, it is essential that school aged adolescents receive appropriate sex education courses. Though many parents across the nation believe that it is crucial to curriculum, how much they should be taught and what exactly should be taught is up for dispute. Articles such as â€Å"Abstinence and Abstinence-only Education: A Review of U.S. policies and Programs† written by John Santelli, Mary A. Ott, Maureen Lyon, Jennifer Rogers, Daniel Summers and Rebecca Schleifer and â€Å"The Impact of Abstinence and Comprehensive Sex and STD/HIV Education Programs on Adolescent Sexual Behavior† Douglas B. Kirby analyze the two types of sex education in the U.S. and their effectiveness on teens. In â€Å"Abstinence and Abstinence-only Education: A Review of U.S. polici es and Programs† Santelli et al. claims that even though sex education programs that only offer abstinence-only instruction are ethically flawed, abstinence from sexual activity is efficient behavioral choice for teenagers to make. In order to support their claim, the authors focus on the federal government’s involvement on funding for these abstinence programs and the censorship of the information that they portray. In â€Å"The Impact of Abstinence and Comprehensive Sex and STD/HIV Education Programs on Adolescent Sexual Behavior,†Show MoreRelatedShould Sex Education Be Taught?1553 Words   |  7 Pageschildren get the proper education they need so they are aware and are able to protect themselves. The way sex education should be taught is debated among parents, educators, religious groups, and society. Some people believe in abstinence only curriculum while others believe a comprehensive curriculum is more effective. Values, beliefs, and funds can affect how students are being taught. It is important that we pick a curriculum that works best for the students. Sex education can vary in what theyRead MoreShould Sex Education Be Taught?862 Words   |  4 Pageswrite about is Sex Education in the classroom. Almost all student in the USA receive some type of sex education between the grades 7th and 12th. Sometime even as early as 4th grade. Many states now have laws that do not allow the parents to opt out of the class, regardless of how they feel about their child being taught, these things (Contemporary Education Issues | K12 Academics, 2015). While some states leave it up to the individual district to set the rules for sex education in the districtRead MoreShould Sex Education Be Taught? Essay1360 Words   |  6 Pagesaddressing sex education in my classroom. The state-mandated teaching standards promoting a biased, abstinence-only program, however, do little to communicate reliable and inclusive information about sexuality. Texas provisions and education codes relating to sex education should sustain amendments that fully address the sexual health needs of every student, regardless of their gender identity, sexual orientation or sexual expression. Sex Education in Texas The topic of sex education in the UnitedRead MoreShould Sex Education Be Taught?2918 Words   |  12 PagesCarley Siegel Position Paper Midterm 10/15/14 Sex Education in Schools Minnesota is ranked number six out of all states in teen birth rate. Minnesota is ranked number three in teen pregnancy rate. The average ages for all of these results are girls aged from fifteen to nineteen. With the most recent statics, in 2012 there were 3,295 teenage girls to give birth to a child and in 2010 there was 146 million spent on teenage childbearing. The last statistic I found was there were are 18.5 births perRead MoreShould Sex Education Be Taught?1226 Words   |  5 PagesShould sex education be taught to young adults in school? This has been a major controversial topic for many years amongst parents, teachers, and other community members. Their biggest concern is that it teaches students that it is okay to have sex at a young age and think that the program shows them how sexual intercourse is done. Although, this is not the intent of the class, like some may think. They tend to believe that abstinence-only programs should be taught in schools. Allowing sexual edu cationRead MoreShould Sex Education Be Taught?1124 Words   |  5 PagesSex is always a touchy subject, adolescents feel embarrassed discussing it with their parents or teacher and adults feel awkward answering questions. When people discuss being pregnant or breastfeed it’s often referred to as a natural thing, but when discussing sex it is a natural thing that a lot of adults feel uncomfortable confronting. There can be number of problems that can occur in the area of adolescent sexuality, but it is important to keep in mind majority of adolescents have healthy sexualRead MoreChildren Should Be Not Taught Sex Education974 Words   |  4 Pageschildren should be not taught Sex Education. It’s a vital part of human existence and can prevent a lot of harm. However, the real question is not doing it but from whom is the adolescent hearing it from. It’s been common in the United States since the 1980’s for almost every school to offer some form of Sex edu cation. Even as early as Elementary years. The real debate on the issue is whether or not the school system is doing it properly or even whether or not it’s their job at all. Sex educationRead MoreShould Sex Education Be Taught?1269 Words   |  6 Pagesâ€Å"Teaching only about abstinence is like teaching ‘a driver s education course in which teachers show students grisly photos of traffic accidents but never tell them to stop at red lights or buckle their seat belts’ (Wagle). Sex education is often a hot topic of debate within the States, where high school teens often receive some form of sexual education. However, the quality of this information varies from state to state and even district to district. Although there are many different definitionsRead MoreSex Education Should Be Taught in School2204 Words   |  9 PagesSEX EDUCATION â€Å"If the Liberals law is passed, will sex education in the schools, including elementary grades, include the same portrayals of sexual activity which presently exist in heterosexual instruction? Will there be the same presentation of homosexual activity? Of course there will.†Ã‚   Stockwell Day Sex education, also known as sexuality education or sex and relationshipsRead MoreWhy Sex Education Should Be Taught Essay1247 Words   |  5 Pagesintercourse, 29 percent during anal intercourse and only 4 percent during oral sex.† Why is it that students aren’t protecting themselves against these issues? B. I am a credible source about this information because I am a college student who knows other students sex lives, not just in college but in high school too. II. Body A. Why sex education should be taught in school 1. Sex education should be taught in school for students to learn how to protect themselves against STDs and unwanted

Wednesday, December 18, 2019

Exploring the Moral Teachings and Life Goals Within...

Buddhism and Judaism are both rich with moral and ethical instructions that direct their followers on how to live and act. These teachings not only guide mankind in proper behavior, but also offer obedient believers a manner in which to end strife and suffering by achieving Nirvana which brings the end to the circle of rebirth in Buddhism, and in Judaism reaching the ultimate goal of deliverance and eternal salvation. This paper will explore the similarities and differences between Buddhist and Jewish moral teachings and compare both the Ten Commandments which were presented to Moses, and the Noble Eightfold Path that was taught by Buddha. While Buddhism does not worship any particular Deity, and is not a theistic religion in the same†¦show more content†¦God and Abraham made an agreement that Abraham would go forth and create what is now Judaism. Later with the exodus of the Jews from captivity in Egypt, God appeared to Moses on Mount Sinai and gave him the Ten Commandments which were the laws for his chosen people, the Jews. Unlike Buddhism, where the path is created by a man, the Ten Commandments were divinely given and became the laws of the people of Israel. While these two beliefs seem completely different on the surface, one natural and one divine, underneath they have very similar moral and ethical teachings that offer the hope of an end to earthly displeasures and an eternity without pain and suffering following a life of faithful service here on earth. These teachings come in many forms in the various writings and scriptures of each creed, but the two teachings mentioned previously will be the center of comparison in the following pages. The first four of the Ten Commandments are, â€Å"You shall have no other Gods before me†, â€Å"You shall not make for yourself an idol in the form of anything†¦Ã¢â‚¬ , â€Å"You shall not misuse the name of the Lord your God†¦Ã¢â‚¬ , and â€Å"Remember the Sabbath day by keeping it holy.† (Exodus 20:3-8, TNIV) It would outwardly seem by these four commandments as if there was no similarity to be compared with the Eight Fold Path, these commandments talk of loyalty and obedience to God the creator, and honoring God and the seventh day when he rested following creation.Show MoreRelatedEssay about Exploring the Hindu Religion1627 Words   |  7 PagesExploring the Hindu Religion The statement everyone is a Hindu is an extremely broad one that is open to much interpretation. This owes partly to the fact that Hinduism itself is a broad and vast religion with many ways of following. In this paper I seek to explain that the statement everyone is a Hindu is a worthy one because Hindus have a sense of interconnectedness in all organisms and life on earth, and that the ultimate goal of a person is to join the rest of the universe in mokshaRead MoreBranches of Philosophy8343 Words   |  34 PagesEpistemology is concerned with the nature and scope of knowledge, and whether knowledge is possible. Among its central concerns has been the challenge posed by skepticism and the relationships between truth, belief, and justification. †¢ Ethics, or moral philosophy, is concerned with questions of how persons ought to act or if such questions are answerable. The main branches of ethics are meta-ethics, normative ethics, and applied ethics. Meta-ethics concerns the nature of ethical thought, comparisonRead MoreRastafarian79520 Words   |  319 PagesLumpur Madrid Melbourne Mexico City Mumbai Nairobi Sà £o Paulo Shanghai Taipei Tokyo Toronto Oxford is a registered trade mark of Oxford University Press in the UK and in certain other countries Copyright  © 2003 by Ennis Barrington Edmonds The moral rights of the authors have been asserted Database right Oxford University Press (maker) All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, without the prior

Tuesday, December 10, 2019

Effective Communication with Family Members and Patient

Question: Describe about the effective communication with family members and patient is a keystone of quality health care? Answer: According to the scientist Gooberman-Hill (2012) effective communication with family members and patient is a keystone of quality health care (Gooberman-Hill, 2012). The way by which health care providers communicate information to their patients can be similarly important as the detail being conveyed by the patients. It is also seen in the nursing practice that patients judge the healthcare professional by the way they interact with them, hence efficient communication is at the center of delivering patient centered care. Therefore, introducing me to Doris at the very initial point of her wound care is of utmost important. According to the NMC (2011), the nurses should ensure that they gain consent prior they initiate any care or treatment. NMC professional code of conduct (2008) states clear support that consent need to be obtained prior care delivery. Getting consent is said to be a process (Nmc-uk.org, 2015). Information need to be provided in a sensitive and understanding way, consisting individuals in their self care. Consenting prior to the treatment is considered as patient rights. Prior to the consent the physician should explain the patient specific details regarding the treatment in words, particularly in words that are legible by the patients. The physician should also briefly mention clinically important risks involved. If the patient is unable to provide a written consent then this can be obtained from the patients next guardian. If that is also not possible then a representative can be appointed through advanced directive or as allowed by law. Therefore, it can be said that the explanatio n of what I am going to perform is very much significant. To clearly explain the process I should mention her as much information as I can and also it is my responsibility that Doris understands what is going to happen. It is always important to take permission, so that I can share important information with other significant professionals. This also comes under patient rights. A physician should be conscious enough about patient confidentiality. The contemporary code of nursing ethics states that nurses play a significant role in advocating and promoting patients rights associated with confidentiality and privacy. Health care professionals hear and see confidential information each and every day. Nursing practice involves full of these types of information (Soukup and Beason, 2000). Occasionally, professionals become very comfortable with clients information, where it becomes easy to overlook how significant it is to maintain that information private. At times, situations may appear where respective physician needs to consult with other professionals to increase the care quality and good patient outcome. In this case, the physician should obtain permission to share relevant information with other s ignificant professionals. This will not create go against the law of maintaining patient privacy, as patient consent will be taken for the same. Discussion of patients view, objectives and desired outcome prior to the treatment initiation is of utmost importance. This is because discussion makes thing clear about what is going inside the patients mind. This will definitely help a physician to plan a treatment in regards with the clients perception. According to RCN, person centered care tries to make sure that an individual is an equivalent partner in the healthcare (Manley, Hills and Marriot, 2011). The health system and the individual both get benefits because the individual feels more satisfied with the care and the health system becomes more cost effective. Person centered care includes holism and respect, empowerment and power, autonomy and choice, compassion and empathy (Ghebrehiwet, 2011). Scientist Bozic et al. (2014) have illustrated on risk aspects of infections associated with surgical site (Bozic et al., 2012). Their research aimed to demonstrate the risk aspects in aged patients who had surgery after a fracture. Their results have shown that patients who stayed in the hospital for more than a week had statistically significant higher surgical site infection rate. The presence of infection was related with increased period of hospital stay. Infection transmission not only affects the health of the patients but it is also considered as a financial burden on healthcare organizations. Currently, infection control is considered as the discipline associated with prevention of healthcare related infections or nosocomial infection (Ruef, 2005). Infection control deals with factors associated with transmission of infections within healthcare set up. The spread could be from patients to staff or from patient to patient or from the nursing staff to patient (Huebinger et al. , 2010). Therefore focusing on hand washing technique is very much justified. This also includes wearing protective clothing (Dancer, 2010). Being a nurse it is my sole responsibility to take care of my patients comfort. As I know because of her wound she is unable to relocate or move, so I must help her to sit in a comfortable position and also I should check that her wound is creating no further complication (Fragala and Fragala, 2014). Scientist Gray and Krapfl (2008) have mentioned that frequent repositioning of patients prevent the chances of pressure ulcer formation. Placing patient in true lateral position is discouraged as it might cause more tissue interface pressure (Krapfl and Gray, 2008). So, arranging comfortable position for Doris to sit should be one of the most important nursing interventions. Assessment of Doriss wound is very much significant. This is because the aim of the nursing intervention is to reduce the size of the wound. Therefore, checking Doriss wound, size, color, location and oozing condition are very much important. As per the clinical guidelines wound care assessment includes evaluation of wound bed, wound measurement, wound edges, exudate, infection, surrounding skin and pain (Anthony, 2000). So including these assessments in Doriss case is justified. Taking pictures for further reference of the wound is also justified. This can be considered as documentation which is an important part of good nursing intervention. When Doris was admitted in the nursing home, she had 90% slough skin, 10%granulating with smelly exudates. Her nursing care aims to reduce the size of her wound and therefore, the nursing intervention during her ongoing care should include assessment if the 90% slough skin has changed; increase in the amount of exudates smelly wound, checking whether wound is still 10% granulating or over granulating, checking for the presence of wound infection, inflammation or swelling. According to Sevgi et al. (2014) wound tissue invasion and multiplication of pathogenic microorganisms may produce subsequent injuries to the tissues and develop to overt disease through various toxic or cellular mechanisms (Sevgi et al., 2014). The levels of bacterial impairment include colonization, contamination, topical infection, local infection, cellulties and sepsis. Hence, checking the wound whether it is infected or not is very much important. To check that collection of wound swab is important. Wound care is considered as an important part of patient recovery. Proper wound care stop infection and other issues and also help to heal the wound faster with a reduced amount of scarring (Hall, 2007). So, the main points are caring of wounds prevents infection, speeds healing and minimizes scarring. Therefore, wound dressing is of utmost important. According to Donna Sardina (2015) normal saline solution is a favored cleansing agent as an isotonic solution and saline solution does not interfere with normal wound healing process (Woundcareadvisor.com, 2013). Therefore, cleaning Doriss wound with normal saline is justified. Proper selection of dressing for wound is very essential. This should include proper dressing size, availability, easy application and removal and skin friendly material. These can enhance rapid reduction of the size of the wound, which represents that the wound is healing rapidly. Doris should be recommended with antibiotics if any sign of infection is present. Finally, patient education is also very important. According to Robinson et al. (2014) patients are recommended with decolonization treatment to eradicate methicillin resistant bacteria (Robinson, Edgley and Morrell, 2014). This is a complicated process and necessitates the care consumers to use antibacterial medicines, in terms of tablet or topical ointments as part of the treatment along with following thorough cleaning procedures to make sure that the surrounding is efficiently managed (Morrey, 2008). The researchers have compared effectiveness of two approaches: one with those who were only under the administration of the medication and the other one with those who were under the administration of antibacterial medications along with enhanced education (Chan and Lai, 2014). They have found out those patients with enhanced education demonstrated better understanding and knowledge of treatment applica tion than those patients who did not receive any education regarding the treatment. So, it is justified to mention that educate Doris regarding ways to stop her having further wounds and risk evaluation is very much significant. The aim of the care of Doris is to reduce the size of the wound in her left leg. With the support of various journal articles it can be ultimately mentioned that the nursing and patient led information stated here will be of very much efficient, if properly implemented within the care set up to achieve patient health and wellbeing. References Anthony, D. (2000). Clinical guidelines: an increase in interest in the UK.Clinical Effectiveness in Nursing, 4(4), pp.198-204. Bozic, K., Lau, E., Kurtz, S., Ong, K., Rubash, H., Vail, T. and Berry, D. (2012). Patient-Related Risk Factors for Periprosthetic Joint Infection and Postoperative Mortality Following Total Hip Arthroplasty in Medicare Patients.The Journal of Bone and Joint Surgery (American), 94(9). Chan, L. and Lai, C. (2014). The Effect of Patient Education With Telephone Follow-up on Wound Healing in Adult Patients With Clean Wounds.Journal of Wound, Ostomy and Continence Nursing, 41(4), pp.345-355. Dancer, S. (2010). Control of Transmission of Infection in Hospitals Requires More than Clean Hands.Infect Control Hosp Epidemiol, 31(9), pp.958-960. Fragala, G. and Fragala, M. (2014). Improving the Safety of Patient Turning and Repositioning Tasks for Caregivers.Workplace Health Safety, 62(7), pp.268-273. Ghebrehiwet, T. (2011). Nurses and Person-Centred Care.IJPCM, 1(1), pp.20-22. Gooberman-Hill, R. (2012). Qualitative Approaches to Understanding Patient Preferences.The Patient: Patient-Centered Outcomes Research, 5(4), pp.215-223. Hall, S. (2007). A review of the effect of tap water versus normal saline on infection rates in acute traumatic wounds.J Wound Care, 16(1), pp.38-41. Huebinger, R., Gomez, R., McGee, D., Chang, L., Bender, J., O'Keeffe, T., Burris, A., Friese, S., Purdue, G., Hunt, J., Arnoldo, B., Horton, J. and Barber, R. (2010). Association Of Mitochondrial Allele 4216c With Increased Risk For Sepsis-Related Organ Dysfunction And Shock After Burn Injury.Shock, 33(1), pp.19-23. Krapfl, L. and Gray, M. (2008). Does Regular Repositioning Prevent Pressure Ulcers?.Journal of Wound, Ostomy and Continence Nursing, 35(6), pp.571-577. Manley, K., Hills, V. and Marriot, S. (2011). Person-centred care: Principle of Nursing Practice D.Nursing Standard, 25(31), pp.35-37. Morrey, B. (2008). Locally Administered Antibiotics for Prophylaxis Against Surgical Wound Infection. An in Vivo Study.Yearbook of Orthopedics, 2008, pp.1-2. Nmc-uk.org, (2015).Introduction | Nursing and Midwifery Council. [online] Available at: https://www.nmc-uk.org/Publications/Standards/The-code/Introduction/ [Accessed 27 Feb. 2015]. Robinson, J., Edgley, A. and Morrell, J. (2014). MRSA care in the community: why patient education matters.British Journal of Community Nursing, 19(9), pp.436-441. Ruef, C. (2005). Nosocomial Infections in Intensive Care Units.Infection, 33(3), pp.105-105. Sevgi, M., Toklu, A., Vecchio, D. and Hamblin, M. (2014). Topical Antimicrobials for Burn Infections An Update.PRI, 8(3), pp.161-197. Soukup, M. and Beason, C. (2000).Evidence-based nursing practice. Philadelphia: Saunders. Woundcareadvisor.com, (2013).Is your wound-cleansing practice up to date? | Wound Care Advisor. [online] Available at: https://woundcareadvisor.com/is-your-wound-cleansing-practice-up-to-date_vol2_no3/ [Accessed 27 Feb. 2015].

Tuesday, December 3, 2019

Whats Your Cheese free essay sample

The book Who Moved My Cheese? tells the story of how four little creatures, creatures that each represent a different part of a person’s personality, achieve their goal: to find the cheese. It isn’t a walk in the park; they have to search the maze of life in order to reach it, and they never know if it’s going to move or not. At some point, readers connect this concept to their own life and realize: cheese is my life goal, and the little creatures in the maze represent my emotions and actions. It sounds simple enough, but it is life-changing once you realize the depth of this book. It was just a typical day in high school business class. After reading the introduction to Who Moved My Cheese? we quietly took time to think about our life goals. When we discussed them as a group, many of my classmates gave delightfully unique goals: to be a doctor, to learn code, to be a news anchor, to start a business, and so on. We will write a custom essay sample on Whats Your Cheese? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I was enjoying the ideas and goals that were being shared, and then my friend asked me, â€Å"What’s your cheese?† In other words, what’s your life goal. I was about to respond with the same goals I had told myself for years: to be a high-level doctor or open my own business. The words were on the tip of my tongue when I stopped and closed my mouth. For the first time in six years, I rethought my goals. I stopped to think about what I was doing and how I was getting there. And then I realized the goals I told everyone were my dream were just a false dream. Somewhere inside of me, a part of me knew that my real goal was waiting, and I needed to focus on that. Because what would happen once I became a doctor or the owner of a company? What would I do then? Where could I go from there? I turned away from my friend and thought in blissful silence. My entire life has been a struggle between different parts of me. While most kids have a childhood with the same friends and a stable family, we moved from Michigan to Virginia when I was six because of my father’s new job. I remember trying to make friends, but no one would talk to me because I was new and â€Å"weird.† I was constantly being left out of clubs, play dates, even teams because of my behavior around others. If I did make friends, they would move away or I found out that they weren’t the right crowd to hang out with. It was dull, boring, gray every day. I yearned for the day my social struggles would end. But they never did. They grew. It got to the point where my classmates lied and cheated to try to make my grades go down. They were constantly yelling at me and blaming trivial accidents on me. I was forced to work on projects with them, since they were somehow always in my classes. If something happened to the computer on the other side of the room, they would blame me. If my parents weren’t in earshot, they would scold me. It got to the point where they had almost total control over me and my actions. Until I stopped. The day I was able to fight back and prove that they were wrong is a day I will remember for the rest of my life. I finally stood up to them and told them to beat it. When my classmates’ grades dropped, I would excel, with a perfect score every time. I felt invincible. With my words and intellect, I made them respect me and accept what they had done wrong. I proved I was stronger. Sometimes I wonder if my social troubles will persist for the rest of my life. Maybe I am destined to have people disrespect me, as if I am too stupid to understand. But I won’t let it get to me. I will rise above the rest, to the top. I paused in my thought, realizing I had found my cheese: to rise above the rest. Those words can be interpreted in so many ways and lead down so many paths, but they all lead to one goal – rising above the rest. I looked my friend squarely in the eye and told her: â€Å"My only goal is to reach the top, no matter what the odds, expectations, or hurdles. I’ll be up there, watching my competitors from above.† And that goal is true: I will work to be above the rest. And when the day comes that I reach the top of the world, that’s when I will be free. That’s when I will prove the naysayers wrong. So I ask you, reader, the same important question: What is your aim for your life? What is your goal? What is your cheese?

Wednesday, November 27, 2019

Catch22 A Study in PostWar Attitudes essays

Catch22 A Study in PostWar Attitudes essays Catch-22: A Study in Post-War Attitudes In 1961, Joseph Heller published Catch-22, his first novel. Based on his own war experiences, the novel wickedly satirized bureaucracy, patriotism, and all manner of traditional American ideals. This was reflective of the increasing disdain for traditional viewpoints that was growing in America at that time. (Potts, p. 13) The book soon became championed as another voice in the antiwar movement of the 1960s. However, Heller himself claimed that his novel was less about World War II, or war at all, than it was an allegory for the Cold War and the materialistic Establishment attitudes of the Eisenhower era. (Kiley, pp. 318-321) Thus, Catch-22 represents a rebellion against the standards of the Eisenhower era. Catch-22 follows the experiences of Yossarian, a bombardier stationed near Italy during World War II. Yossarian is clearly representative of Heller; indeed, he could be considered an everyman. (Kiley, p. 336) Because of a traumatic experience, which is revealed bit by bit throughout the novel, Yossarian is terrified of flying. Yet Colonel Cathcart keeps raising the number of missions the men must fly. Yossarians attempts to avoid flying are met with the Armys Catch number 22, which is a sort of mythical stumbling block to free will and reason. In the end, Yossarian defects and takes a stand against his situation by running away from it. The moral of the story seems to be that nothing is truly worth dying for, but there is plenty worth fighting for. Yossarian is an antihero: the reader sympathizes with him despite, or perhaps because of, his unsavory beliefs and actions. (Potts, p. 84) It is easy to sympathize with him: he seems to be the only sane person in a crazy world, which may be why everyone keeps telling him hes crazy. Yossarian does battle with bureaucratic authority as personified by Colonels Cathcart and Korn, General Dreedle, and ex-P.F....

Saturday, November 23, 2019

How To Create Opt-In Forms 5 Ways To Convert Traffic Like Crazy

How To Create Opt-In Forms 5 Ways To Convert Traffic Like Crazy Without a doubt, everyone wants to turn their website visitor into a customer. But did you know that  95% of first-time visitors  are not ready to purchase from your website right away? In fact, it takes on average three to four visits to your website for prospects to actually think of buying from you. This means if you’re selling a product or a service on your website, you could be losing many potential customers unless you build an email list and nurture them to purchase your products. Nonetheless, persuading visitors to submit your opt-in forms is key to the success of your business. Now, opt-in forms require various elements to attract leads and encourage completions. Each  of these elements is essential for boosting sign ups by reducing friction. In this post, let us discuss various key elements of high conversion opt-in forms, and how each element can contribute to improving your conversion rate.How To Create Opt-In Forms: 5 Ways To Convert Traffic Like Crazy1. Make Your Lead Generation Form Visually Appealing Studies show that  55% of visitors  spend fewer than 15 seconds on your website. Evidently, if you’re looking to increase conversion rate, you’ll need to grab the attention of your visitors as quickly as possible with a beautiful opt-in form. While prettiness of your form can be pleasing to eyeballs, the primary goal should be to make your form stands out from the rest of the content of your page, so it easily grabs the attention of your visitors. QuickSprout’s lead generation form is one of the perfect examples of a visually appealing opt-in form. Wondering what makes the QuickSprout’s form stands out? Let’s take a look at them below. Subtle shadow: You can notice a subtle shadow below the bottom corners, providing the form a little popping kind of effect. Directional cues: Using a directional cue has an inevitable role in designing a high converting opt-in form. It shows your visitors where to focus in your form. In the QuickSprout example, the header points downwards where the fields and button are placed. Recommended Reading: How To Write Landing Pages That Will Boost Your Conversions The below example of Constant Contact’s form is another example of using directional cue that points CTA button. Use directional arrows on opt-in forms to direct user actions.Actionable Tips for Creating a Visually-Appealing Opt-in Form Design When it comes to from design, below are a few tips that might help you: Create pretty opt-in forms using a form generator: You don't  necessarily have to be a designer in order to create an eye-catching form. If you’re on WordPress, you may use a free plugin like  Optin Forms  or use a premium SaaS solution like  OptinMonster. Visually appealing landing pages: While opt-in forms are an essential element of your landing page, make sure all other elements are also optimized for conversion. WordPress offers  various landing page plugins  for designing a page. Here are some other popular options to consider: LeadPages Unbounce Instapage 2. Increase Perceived Value With Compelling Content Upgrades What is the most important thing that encourages people to subscribe to your list? If you ask me, it is the opt-in bribe you offer your leads for subscription. Undoubtedly, visually appealing design attracts eyeballs to your opt-in forms. However, design alone is not sufficient to encourage people to subscribe to your list. It doesn’t matter how pretty your design is, unless you convey the benefits of subscription you can’t expect many sign ups. In order to encourage sign ups, make sure you offer something valuable which your prospects can’t refuse. That being said, you shouldn’t necessarily offer something huge as an opt-in bribe, but make sure it should be perceived as high-value. Encourage signups via opt-in forms by offering something prospects can't refuse.Again, let’s take a look at the QuickSprout’s opt-in form and its title copy. It says â€Å"Free Course: Double Your Traffic in 30 days + Secret Bonus (Valued at $300)† Let’s see how it increases perceived value with this compelling content. It focuses on solving a pain point: Solving a common pain point is one the best ways to encourage leads to subscribe to your list. In this case, QuickSprout offers a guide that tells how to double traffic in just 30 days. Because gaining traffic is a time-consuming task, this is an undeniable offer. Images: Another thing I liked about the form is that it shows the free course as a bundle of books and CDs, which definitely raises the perceived value of the opt-in bribe. Specifying dollar value: It also mentions how worthy the offer is by specifying its dollar value- yet another great way to increase perceived value. Recommended Reading: 10 Stunning Examples Of Visual Content Marketing Content Upgrades: Increasing Actual Value vs. Perceived Value While it is always possible to raise the perceived value of your content upgrade, one of the drawbacks of this approach is that since more and more marketers are offering generic opt-in bribes like ebooks, it is hard to differentiate yours from your competitors. And this is the primary reason  why the team at CopyBlogger launched a free paywall for MyCopyBlogger rather than a generic opt-in bribe such as an ebook. They wanted to offer both perceived as well as actual value than traditional methods. If you haven’t heard about MyCopyBlogger yet, it is a premium content library consisting 15 eBooks and a 20-part internet marketing course. In order to access the content, subscribers are required to log in to the site by entering their email address. Below are the results of this approach. This strategy of increasing perceived value and actual value boosted the sign up rate by 400%. Besides the sign up rate, the lead quality remained high and it helped to generate $300,000 in Authority  sales in their first month. This video from Jeff Sauer of  Jeffalytics shows how to build content upgrades to gate behind your opt-in forms: Recommended Reading: How To Use Social Media Analytics To Create The Best Content 3. Reduce the Number of Form Fields Undoubtedly, reducing the number of form fields is one of the easiest ways to increase sign up rate. And it has been proven by many studies. By analyzing contact forms of 40,000 of their customers, Dan Zarrella at HubSpot  found  that conversion rates improve when unnecessary fields are eliminated. Blivakker.no  found  an 11% rise in sign up rate when the number of form fields is reduced. Expedia eliminated just one field  resulting in a $12 million profit. These results make sense because shorter opt-in forms make submission easy and convenient for your prospects, which in turns encourage more sign ups. Increase signup form completions by eliminating unnecessary fields.So when creating an opt-in form, always double check whether each field is necessary and try eliminating the fields that are not critical for your marketing strategy. Number of Fields: Lead Quantity vs. Quality With that said, do keep in mind that the quality of your leads  is as important as the conversion rate. For that reason, if you’re eliminating the number of fields for boosting conversion, make sure to test the quality of your leads  as well. For instance, while auditing the lead flow, the team at B2B software company Iron Mountain found that eliminating number of form fields tremendously reduces the quality of leads. For them, in order to qualify a lead, simply gathering name and email address are not just enough. So, instead of reducing the number of form fields for boosting sign ups, they focused on improving qualified leads. A form submission is considered qualified if a lead submits accurate information for sales inquiry. At the end of the test, the A/B test with form design variations  improved qualified leads by 140%. Below are a few lessons you can learn from this case study. Validate fields: Leads submit accurate info if the fields are validated. This can help improving lead quality. Qualified leads improve efficiency  of sales teams: If you’re a B2B business, qualified leads help your sales team to focus on selling rather than researching contacts. Capturing more info: Gathering more info helps in personalizing follow up emails tailored to the lead’s industry. Two Additional Actionable Tips Aside from validating form fields, below are a few tips to follow. Add help text: Provide helps tips next to each field explaining why each info is being collected. Use ghost text: Ghost text helps users to identify in what format each field should be filled in. However, if you insist users to insert irrelevant fields, for example, dashes for a phone number, chances are it will create friction, which in turn reduces conversion rate. 4. Make the CTA Button Stand Out Make sure your users can easily differentiate your CTA from rest of the opt-in form elements. This strategy can help to grab the attention of your potential leads and encourage clicks. In one case study,  Dmix tested  comparing green and red button colors in their CTA. After testing 600 subjects, they found that conversions increased by 34% when they used red button. The reason why red button outperformed the green in the above example is that the red stands out from the rest of the design. So it draws attention and encourages click. Recommended Reading: The Ultimate Guide to Using Color Psychology In Marketing + Free Color Schemes Below is another example of using a button that doesn’t blend into the design. Additionally, make sure your CTA is actually a button. This separates the button from other elements placed on your page, which persuades visitors to click on it. For example, RIPT tested their original call to actions against a new CTA button. When the control is tested against the original, they immediately saw a rise in sales. The copy of your CTA button is as important as the color. According to a  survey by Formstack, little changes in button copy can help boosting conversion rates tremendously. With that said, you shouldn’t blindly follow someone else’s test on your opt-in form. The only way to improve conversion is to conduct a test on yours and learn how various CTA versions resonate with your audience. Recommended Reading: How To Write A Call To Action In A Template With 6 Examples 5. Place Forms Above-the-Fold Placing an opt-in form above-the-fold is a common practice to grab the most attention of your visitors. Entrepreneurs-journey.com offers a good example of a form that is placed above-the-fold. The best thing about this leaderboard sized opt-in form is that unlike popups, it grabs attention without annoying visitors. In fact, visitors can also choose not to display the form if they wish not to view it. Such placement is advisable,  especially because  Google recently announced  that they’ll start penalizing "intrusive interstitials" like popups on mobile devices from Jan. 10, 2017. So if you’re currently using any kind of intrusive opt-in forms for growing your list and are concerned about receiving a Google penalty, you might want to remove it from your website and place it above-the-fold for mobile devices. While above-the-fold placement can be an easy tactic to grab the attention of your visitors, it is not a "one size fits all" solution for driving more conversions. Let’s take a look at when you shouldn’t place your form above-the-fold. Should opt-in forms be above-the-fold? It depends.When Above-the-Fold Isn't The Best Option Did you remember the age old marketing lesson AIDA? AIDA stands for Attention, Interest, Desire, and Action. Remember the AIDA formula when building opt-in forms.When it comes to the placement of your opt-in form on your landing page, this means before asking your potential lead to complete a form, you’ll need to explain about your offer and convince them to subscribe to your list by explaining its benefits. Various sales pages have been using this AIDA tactic for boosting conversion. Optimize Your Opt-In Forms And Drive More Conversions! I hope this article gives you some insights on creating a high converting opt-in form for your next list building campaign. Every website and its audiences are unique. It is always better to test what brings better result before making assumptions. What is your favorite tip for creating a high-conversion lead generation form? Share your thoughts with us by dropping a line below in the comments section.

Thursday, November 21, 2019

Operation Management and All Aspects of the Business Process Research Paper

Operation Management and All Aspects of the Business Process - Research Paper Example The first step to a successful operation is to develop a detailed business plan. This plan should include all aspects of the business including the operation plan. The operation part of the plan for small business processes from raw materials purchase and handling, to package and shipping. Though operations plan can and probably will change throughout the life of a business, it is the one process that can not cut from any business. Why employ OM? Though a relatively new field of research and still evolving, many businesses employ it as a way to increase productivity and reduce error. OM allows companies to be more competitive by reducing the unnecessary cost involved when resources are squandered. Who can be credited with the introduction of OM? No one person can be credited with this process. After all, throughout the evolution of man, through the centuries man has always found ways of becoming more efficient. The nature of the human being is to essentially be lazy. Therefore the hu man being is constantly finding new ways to get more for less. This means more increase in productivity or output/input. This has to lead to the world today. The world now is that lead by an increase in productivity. The strive for this increase has fueled innovation. The steam engine was replaced with the gas engine. The horse and carriage were replaced by the horseless carriage and the typewriter with the personal computer. Why is this important? All of these accomplishments represent the natural human instinct to become more efficient.